⚖️Market Opportunity

The younger generations seek new ways to earn and establish financial independence while having the need for modern video-forward and mobile-forward tools to consume information and further implement it. At the same time, the trending concepts of social financial engagement and fusion of entertainment with education and business create the market for the new wave of instruments. As a result, there is a gap in the market for tools combining social media and financial product functionality. One of the tools, the first of many to fill this gap, is an app allowing one to search and analyze trading information in a modern way introduced by social media and act on this information in an efficient way introduced by social trading platforms.

Currently, this niche is inhabited by scattered individual influencers providing trading signals via Reddit, Telegram, Discord, Patreon, and other online platforms. There is no simple way to integrate these disparate sources or verify them. There is no simple gateway to implementing these signals either.

To test the hypothesis of the market's need for the app accumulating the signals in a simple and user-friendly format and the target audience's ability and will to pay for such a product, we developed and launched an MVP product, a simple app, Investideas. The app provided access to the thread with trading signals (15-50 signals per month) for a monthly subscription payment of US$10.99. As a result, the MVP app quickly proved the hypothesis correct with 27,994 downloads, 1,258 paid subscriptions, and $44,741 revenue. Moreover, the conversion into paid subscriptions was 4.5% compared to 2% for the Telegram channel with trading signals.

Having these results, the next step is the full functionality platform of the next generation combining social networking and the fast-growing branch of the finance market, crypto trading. With many up-and-coming traders growing up during the Global Financial Crisis and seeing bank bailouts, they often inherently distrust large financial institutions. So naturally, cryptocurrency quickly became a particular point of their interest. In 2021, the size of the global crypto trading market (crypto trading for spot and derivatives on centralized crypto exchanges) reached $54 trillion, with significant future headroom to grow and colossal opportunities opening up for business.